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waymoreEzine + BBR August 24
Volume 3, Issue 35
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This week’s Business Builder Report titled “First Impression Marketing” is about image quality. The Write to Prosper section below has a few tips about cover creation. Finally, I’m running an ad for a Joint Venture at the end of the newsletter. This type of JV is set up for partners to build lists and members to get free products. This particular ad is for partners and the event is scheduled to start September 1 so there’s not much time left before launch. Next week the link will be for members to sign up to lists and get the free stuff.

* INSIDER INFO THAT CREDIT COMPANIES DON’T WANT PUBLISHED! *

Let’s face it, credit companies like to keep you in debt because that’s how they earn their living - leveraging your ability to pay a debt. Getting out of debt then is learning smarter ways to use the system. The problem is that the most obvious ways of debt relief are based on trying to maintain the lifestyle that caused the problem in the first place.

The good news is that if you have an income you can get out of debt. The hard reality is that you cannot spend more than you earn. The tipping point is where interest on a debt is greater than your ability to pay given your current income. Sub-prime mortgages are a good example of how a change in interest rate can change your ability to pay off debts.

The single most effective way to eliminate debt is to change the terms and conditions. Assuming you cannot break the conditions of a contract, what’s left is the term or how long it will take to pay off the debt. What credit companies don’t want published are the many ways conditions outside the contract can be used to pay the debt off faster.

For example, some conditions that can be changed that have no bearing on the contract are your spending habits. Just stop buying non essentials period. Cancel all subscriptions that do not shelter or feed you. Live a Spartan life until the tipping point is in your favor, income is greater than expense, and you can leverage your income surplus to eliminate your debt faster.

If you think you are on the right side of the tipping point, can make some lifestyle changes, and are looking for clear, concise strategies of using many of the obvious ways of debt relief smarter, then the “Dead Simple Guide To Getting Out Of Debt” may be just the book you need to take back control of your financial situation today.

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** HOW YOU CAN START REDUCING DEBT . . . RIGHT AWAY! **
What you don’t know about debt consolidation is costing you a fortune. Finally, an audio + ebook that will show you a guaranteed way to reduce your debt fast. Insider tips for control of your life without going deeper into debt. Save Time Save Money Act NOW http://waymore.info/get?good-store

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WRITE to PROSPER

The cover of an ebook is one of the challenges a writer faces in preparing a manuscript for publication. Whether you do it yourself or get someone else to do it for you, here are a few considerations that can help you along.

The cover of your ebook will appear in your pdf document and then again at different sizes and shapes for other purposes in your marketing campaign. It is best to compose the cover at the largest size because it will look better when it is reduced. Images that are enlarged can lose detail and become fuzzy or pixilated depending upon the magnification.

The most common size for an ebook is letter size or 8.5 x 11 inches because that is a standard paper size handled by most desktop printers. So your first cover art is best designed to fit the letter size paper dimensions.

The resolution or pixels per inch is usually set at 75 ppi and the file size of a cover then ends up between 1.5 to 2.5 Mb before compression. The resolution is set this low because it produces an acceptable image on most computer screens. The only reason for higher image resolution is if you are considering publishing your book in print.

Besides the cover image, the most important part is the title. The size of your book title should be large enough to be readable when the cover is reduced to 100 pixels in height. If you can read it on your screen at the smallest size then anything larger will be much easier to read.

For an example of different cover sizes you can browse the waymoreStore. The smallest images are 100 px in height with the product cover appearing at 2x the size on the product description page. If you click on the picture or ‘larger image’ link on any product description page you can see the cover enlarged to 400 px in height.

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BUSINESS BUILDER REPORT
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First Impression Marketing

In most cases, electronic image quality is associated with characteristics of clarity or resolution, color or depth of field, and aspect ratio. So here are some things to consider when you are selecting an image for your marketing project.

Pictures can be a marketer’s boon or bane depending on quality and association. Assuming the picture you are considering to use in promotion is royalty free or has a clear provenance and does not conjure something inappropriate to the marketing message, then what’s left is to focus on quality.

You can read the entire article at . . .
http://waymore.info/get?bbr

Best Regards,

Brian Hack
Internet Business Builder and Analyst

waymoreEzine + BBR August 17
Volume 3, Issue 34

Coming soon are some amazing opportunities that are designed
to make work easier for you to get your book published. I am
about to release some very affordable services to overcome
obstacles that may be slowing you down. The reason I
mention this is that my production planning is creeping
further into the future so now is as good a time as any to
let me know what types of content you’d like to see included.

*IF YOU LIKE SALAD THEN SAY GOODBYE TO HEARTBURN

The symptyoms of heartburn and acid indigestion may indicate
a more serious problem of acid reflux if allowed to continue
without treatment. So it’s quite important to see your doctor
right away if heartburn is frequent because early treatment
can prevent other complications.

Nevertheless it’s good to know that in many cases symptoms
of acid reflux can be prevented by being careful about what
you eat. For example, the hot spicy flavour of some foods
can turn your stomach sour quickly by adding chocolate,
coffee, or citrus fruit like lime, grapefruit, or lemon.

However there are some spices and foods that can be used
instead of the problematic hot spicy ones. For example:

- Vegetables especially fresh ones
- Apples and apple cider vinegar
- If you’re going to eat oil then use Extra Virgin Olive oil
- Fresh ginger in tea or recipies
- Garlic is an all time favorite
- Believe it or not but black pepper helps digestion

Here’s my recipe for a simple oil and vinegar salad dressing
that I use all the time but it is important to be exact
about the type of ingredients. This is the order of assembly
and the amount can be scaled to your needs.

In a cup or measuring cup place:
1 teaspoon Italian herb mix (email me for my secret mix)
1 fresh clove garlic pressed or finely chopped
2 tablespoons Extra Virgin Olive Oil
2 tablespoons Apple Cider Vinegar
Mix and let stand or marinate while you prepare your salad

Tip: Good Apple Cider Vinegar is labeled as organic and can
be found in health food stores if your local supermarket
doesn’t have this type of specialty food.

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*ACID REFLUX SECRETS DRUG COMPANIES DON’T WANT PUBLISHED!
If you’re a food lover with acid indigestion, this Audio +
Ebook will show you a guaranteed way to enjoy your food.
Achieve comfort, satisfy your appetite, enjoy exotic tastes,
be healthy, bring back pleasant memories & add fun to life.
Wait No Longer - http://waymore.info/get?acidfree

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WRITE to PROSPER

If you’re planning to write an ebook then you will need to
consider the following tools of the trade.

1. A word processor
2. An image editor
3. A PDF compiler

Get all of the above free in one application. OpenOffice.org
is the leading open-source office software suite for word
processing, spreadsheets, presentations, graphics, databases
and more. It is available in many languages and works on
all common computers. It stores all your data in an
international open standard format and can also read and
write files from other common office software packages. It
can be downloaded and used completely free of charge for
any purpose.

Microsoft Office is another option but it will cost you. The
same goes for Adobe products that are the top of the line
professional choice.

I’d also like to mention another free image editor that
works on both Macs and PCs, is quite popular and is
called GIMP. You can get it here: http://waymore.info/get?gimp

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BUSINESS BUILDER REPORT
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Powerful Ebook Strategies

In order to position your ebook among the leaders you will
need to know how or who can do things well enough to one-up
other publications and get yourself recognized as an authority.

Three main considerations in ebook production are content,
package, and promotion that are connected by a common thread
to produce a sale. What good is content without a link to
purchase? What good is a link if it does not take you to a
sales page? What good is a sales page if it does not convert
interest into a sale?

Read more . . .

You can read the entire article at http://www.h4h.biz/bbr/

Best Regards,
Brian Hack
Internet Business Builder and Analyst

waymoreEzine + BBR August 10
Volume 3, Issue 33

They laughed when I said I was going to sell ebooks on the Internet but when I just combined a book with it’s audio version . . . Now who says you can’t have a bit of fun using articles as advertising? . . . or is that advertising in articles? Either way it boils down to attention. Enjoy!

SECRETS OF CREATING A FAMILY LEGACY

I cleaned out my closet and now have a family heirloom after using this audio and ebook combo without any special skills - you can too! And “you-know-who” has stopped complaining about toe stubbing tripping hazards now that my shoes have found a place in the closet where shoe boxes of family memories used to be kept. Go figure, a fringe benefit I never imagined until after it happened to me!

Just think of how easy it will be to listen to a book while you try out the great ideas that will turn your favorite collectables into an attractive, valuable family heirloom. You’ll be surprised when you show off your creativity and bring back pleasant memories that any family member or guest will praise you for.

What better way to celebrate family history and important events than by taking advantage of the opportunities that scrapbooking has to offer. If famous and very busy American scrapbookers like Thomas Jefferson and Mark Twain can find the time to scrapbook their valuable memories, then what’s holding you back.

The big difference today is that you can get started faster and you’ve got more access to scrapbook ideas and materials than long gone Presidents and authors ever did. So don’t waste another minute when you’re just a few clicks away from a great opportunity to get creative, impress family and friends, and enhance your family’s future by proudly remembering the past. Click here to get started now.

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SURPRISINGLY SIMPLE SOLUTION FOR CREATING FAMILY LEGACY
You Can Easily Duplicate My Scrapbooking Strategy & Proudly Celebrate Your Family History And Important Events! Express Your Creativity, Be Popular With Family and Friends, Sort & Show Your Pleasant Memories By Adding More Fun To Your Life START NOW! http://waymore.info/get?scrapbooking

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WRITE to PROSPER

Article marketing is a cost effective type of advertising for your business because the primary cost is in the time it takes you take to write and submit your article to an article directory or blog for syndication.

The importance of an article to a reader is content and to you is whether the content compels the reader to visit your site. This means that your articles must be designed to inform readers and draw clicks to your site.

One way you can improve reader click through is to apply advertising copy writing assumptions to your article. The headline, claim, benefits, reason, proof and call to action are assumptions that need to be connected in your message.

The headline is the ad for the ad which means if you want to get reader attention then you must have a great headline. I use a software called “3-Minute Headline Creator” that helps to identify a main benefit, makes claims, offers reasons, suggests proof and some calls to action all in the form of headlines.

Although articles should read like articles and not sales copy, the headline suggestions made by 3-Minute Headline Creator can be used quite effectively to get your article to convert to clicks back to your site.

http://waymore.info/get?freeheadlines

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BUSINESS BUILDER REPORT
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Tracking Tips

Tracking software comes in 2 flavors - a service you rent by the month or a script you buy and install on your server. Personally I prefer to use an on site tracking software as opposed to an off site service. Aside from the loss of links in the event of terminating the service all tracking software requires an investment of time and money.

In terms of money investment a service is a liability because it recurs on a monthly basis whereas a software script is a one time expense. The cost of ownership can be expressed as how long it would take to amortize the expense. For example divide the cost of the software by say $20 a month fee you’d otherwise pay to a service. In this case if you pay $400 for software then after 20 months the expense
becomes an asset that you own instead of rent.

In any case, leverage is achieved by how effective tracking and testing can be integrated. In other words, the more you can do to decrease the time it takes to do a repetitive task, the more valuable the system becomes.

Read more . . .

You can read the entire article at http://www.h4h.biz/bbr/

Best Regards,
Brian Hack
Internet Business Builder and Analyst