Offline Traffic Generation for Leads

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by: DavidB.Ascot
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This is one of my favourites and it's often overlooked. Offline traffic generation means using offline means to promote your online presence. This could include ads in print, radio, and TV media.

While it costs more than online advertising, if your product or service is one with a higher price tag, it can be well worth this expense. This is also a great supplementary strategy to your online advertising.

For example, we worked with a client in the pest control area in Sydney and they have a print Yellow Pages ad, a full-page Yellow Pages ad. At the bottom of that ad, we've also put in an invitation to visit the website and download a free report on termite control.

Even if prospective customers don't call them, they have another chance to reach them with this free offer and gather their contact information for future efforts to get their business. A complex and expensive service like termite control is a good one to advertise in this manner.

So basically, the overview of the process we use is to generate attention and interest, your aim is to drive traffic to your website with a carrot such as a free report or white paper. By doing this, you can capture their contact details and email address and then deliver the information and start to educate and qualify your audience using auto-responders and other types of strategies. When you do this you'll actually de-qualify the people who are not appropriate for your product and service, while making the people who are much more likely to inquire with you. So what you end up with are much more qualified inquiries and sales-ready leads.

Retailers (Borders is a good example of a business using this technique) can capture contact information in this way; even my local shoe store does this, there is an invitation to customers to sign up for their online newsletter printed on every sales receipt. This costs the retailer almost nothing but can drive a lot of traffic to websites.

Name Capture and Follow Up

Name capture and follow up marketing basically means asking for your prospect's email and other contact details so that you can stay in touch with other relevant information. It's probably the most powerful technique in online lead generation. If you can capture the attention of prospects and follow up on an ongoing basis, you can generate so many more sales ready leads.

This is also a good conversion strategy, since a higher percentage of your visitors will be people who will look into actually buying from you. This is a winning traffic generation strategy which will bring many repeat visitors to your website.

About the Author

About the author: David B. Ascot will get you sales lead generation success and you will acquire more solid leads from online lead generation.

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