What do presidents, candidates, political debaters and Internet Marketers have in common? Writers. We all need innovative content.
The political leader outsources to a speech writer; the Internet Marketer hires a freelance article writer. Both entities are ghostwriters who take no credit for his work. The speaker or webmaster takes all the glory.
Ghostwriters and speech writers have been used by our governmental leaders for 100's of years. It has been reported that Alexander Hamilton was the speech writer for George Washington. If that is an accurate report, then Alexander Hamilton is probably the most famous ghostwriter of all times.
A ghost writer is a writer who works for hire and upon culmination of the project relinquishes all rights to the project. Nearly all politicians use ghost writers to write their memoirs, correspondence and speeches. Webmasters use ghost writers to write their articles because they either don't have the time or talent to keep their website updated with original, tailored content.
In this article we are going to explore the process of hiring a ghostwriter to write those original articles for your internet site. Following are a few tips to help with the process:
Be prepared. Do not talk with a ghostwriter without being aware of what you want. Do you require technical data? Will the articles demand in-depth research? How many words do you require? What idea do you wish the article to communicate?
Don't tell the ghostwriter to "write me an article on obesity" - a subject that has numerous subtopics and methods. If you don't understand what you require I can promise you the ghostwriter will not satisfy you, no matter how much they charge or how seasoned they are. They are writers, not wizards.
Be professional. If you wish to engage a freelance writer but you don't have a clue as to what they charge or how they work you could end up losing your shirt. Hop over to Google and search for "custom articles", "freelance writers" and "ghost writers" and see what the going rates are. Some will publish their fees on their web page.
Some will post their rates on the Internet. When you find what the "going rate" for ghostwritten articles is you can develop your budget for the expense. Or, after the research you may determine you can't afford a ghostwriter.
Ask for an estimate. Many times internet sites will publish their rates so you can easily determine what the project will cost. At other times you may need to ask for a quotation.
Or, perhaps you are posting on one of the freelance websites such as elance.com or getafreelaner.com. As indicated in Item #1 - Be Prepared. Cover the following points in your query or posting: a) article length (words) b) article Topics c) deadline for the finished work d) your budget for article writing, and e) the method of payment.
Be Very Specific. What do you require? Believe it or not there is a difference in "content articles" for your website visitors to read and "keyword articles" written to improve your SEO (search engine optimization).
Do you want both? Tell them. Find out if the ghost writer has expertise in people-pleasing content that will also delight the search engines and boost your search engine ranking.
Always keep your bottom line in view. Never overpay for your articles. Keep good record books of income vs. expenditures and remember that the reason you are engaging a ghostwriter to write those original articles for your website is to increase the traffic, hence the net profit, to your website.
About the Author
Copyright (c) Linda Van Fleet - Contentjuju.com is a content development company that offers custom and private label articles writing solutions for busy entrepreneurs. Learn more about how to get custom articles written for your website.
