How Do You Position Ads On Your Blog?
waymoreEzine – June 29, 2009
Volume 4, Issue 26
In This Issue:
1. Editorial: How Do You Position Ads On Your Blog?
2. Review: ZERO Selling System
3. BBR Article: How To Increase Your Ad Conversion Rate
4. Advertising: Have a look at our subscriber ads.
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How Do You Position Ads On Your Blog?
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There are 3 main ways to position ads on your blog. First, you can place them in your theme page code. Second, you can place them in widgets on your sidebar. Thirdly, you can use a plugin called Advertising Manager to control and manage widget and inline posts.
The combination of these three options will let you position ads anywhere on your blog. By far the easiest to do is just copy and paste any JavaScript code into a widget. Just use an html editor to layout a table to see how your ad format can fit the width of your side bar.
The Advertising Manager plugin is a little more versatile in managing ad code coming from different servers and placing them in widgets or inline on your post and page content. The main limit to this arrangement is ad rotation and metrics.
Although your ads can be rotated using a plugin called AdRotator, it is limited to the blog it is installed on. A better solution is to use an ad server because you can run and manage campaigns across a network of sites including other blogs. You can rent an ad server or operate your own open source software. The learning curve is a little steep so ad server rental can get quite expensive before you start seeing income.
Your ad server can be one of the most powerful tools for internet marketing because it allows publishers and advertisers to serve, target, split test and track all kinds of different ads. The ad server acts as a command center for Internet marketing, to see and control all of your traffic. Data supplied by the ad server enables quick and easy analysis of the effectiveness of all your ads, campaigns, and traffic sources.
Not only can you see how many times the ad was viewed (impressions) but also know how many of these impressions converted into clicks, and how many of these clicks converted into sales for every single ad placed in rotation. This makes it very easy to test headlines and calls to action to quickly find out what works. Moreover, as you may already know, having the right headline can double even triple your conversion rates.
When you can quickly see which traffic sources are making the most money, then you know which traffic sources deserve an increase in your ad budget. By rotating and testing different ads, you can see what headlines and copy is working best. An ad server delivers all the reports and intelligence you need to identify which traffic sources and creatives are either losing or making money.
Ad server reports will give you all the key numbers you need to make critical decisions based on the data and not your emotions or logic. A common mistake marketers make is to rely on the ad networks to serve their ads and rely on them to optimize the campaign. Relying on an ad network to serve and manage your campaign is like having someone else look after your pet. No one is going to care as much as you do.
It is very important that you have full control of serving and optimizing your ads. That’s why having your own ad server is key. In this business you can’t try to guess what’s working and what’s not – you have to know exactly what changes you need to do to your ads to make the campaign profitable.
Bottom line is that an ad server is a must if you want to profit big time. Make sure you do your homework before signing a contract and that the ad serving solution is going to be able to meet your need. A popular free ad server software is called OpenX – http://www.openx.org/
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REVIEW: ZERO Selling System
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It’s time to unveil one of the biggest secrets floating around on the internet. Trust me, it’s easy to miss; with all of those millions of false ads and empty promises floating around, making money online seems hopeless. I promise you one thing though…spend a few minutes visiting the link below and you won’t HOPE, you’ll SUCCEED
If you’re rolling your eyes and ready to skip over this email, then what are you waiting for? If that’s what you think then visiting the link will be a waste of your time…and more importantly it’s a waste of MY time. However, if you’re at least a little bit curious on how you can earn great money without selling, then you need to visit the link below TODAY.
http://waymoreads.com/recommends/zeroselling
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BUSINESS BUILDER REPORT:
How To Increase Your Ad Conversion Rate
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Conversion is the objective of advertising and sales. Your ads must convert to visitors and your sales pages must convert to profit. The process of advertising is to write better ads in order to increase your ad conversion rate. The rate must be high enough to deliver the amount of visitors you need to profit. Your sales page must be compelling enough to make adequate sales that pay for advertising and operating costs with profit left over.
There is a process that when applied will produce a profitable combination. Once the combination of sufficient ad and sales conversion is achieved, the amount of your profit can be increased according to . . .
You can read the entire article at . . .
http://waymore.info/get?bbr/ezine
Best Regards,
Brian
Internet business builder and analyst
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