How to Work the PPC Networks
waymoreEzine – September 28, 2009
Volume 4, Issue 39
In This Issue:
1. waymoreEzine – How to Work the PPC Networks
2. adCenter Yusuf Mehdi – Microsoft Advertising Video.
3. This week’s Sunday freebie is: “350 Social Media Tactics”.
4. Subscriber Advertising
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How to Work the PPC Networks
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There are hundreds of PPC search engine advertising networks where you can get great value for lower prices. Points to consider when advertising include, click pricing, keyword competition, conversion rate and traffic volume.
All factors that bear on conversion are important. However, finding the right cost per action has a lot to do with conversion rate and keyword competition for visitors that buy.
All networks will send you visitors. Not all not all visitors will buy. So the question is, which network will send you the most buyers? To know this you must test your ads in competitive networks to see which network performs best in terms of the cost to send you buyers.
According to the Pay Per Click Universe here are more than 500 PPC search engines. The top 9 after the leader are Yahoo Search Marketing, ABC Search, Search Feed, 7Search, MIVA, Findology, Microsoft AdCenter, Ask.com, and Marchex AdHere.
To find out more about buyer keywords: http://waymoreads.com/buyerkeywords/
To find out more about testing networks: http://www.webadtutor.com
Best Regards,
Brian
Internet business builder and analyst
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